Fear of BIG Steps?

Do we have to be afraid of taking big steps in redesigning our products?

The experience of major players in Western markets show that there is no need to be affraid of making BIG steps, drastic changes, or complete make-overs.

And some more examples of brands we do not know on CZ market.

Although it is always good to check with your loyal consumers to make sure you know what they adore about your brand, and be sure not to take that away (e.g. the Pepsi Tropicana case - when the had to return back to the original orange with the straw).

There are many examples when even a small redesign of the packaging has helped the perception of the brand's quality or helped to increase sales. I will attach some examples (lets see example from our portfolio).

Many clients are too concerned about even small step, many brand directors are too conservative and make only small changes and tweaks. Its's essential to look outside, the world is spinning faster and consumers are more demanding, they are use to their love brands from different categories than FMSG to take dynamic loops and with no changes or too small, your brands will sooner or later become category looser.