Think Iconic

Chupa Chups logo was designed by artist Salvador Dali

Did you know that the Chupa Chups logo was designed by artist Salvador Dali? That means every time you buy one of these nostalgic treats, you are buying a miniature print from the infamous surrealist himself. (thedieline.com) It also goes to show that when giving design direction, a little bit of lateral freedom and space for surrealistic, intuitive associations is not only important, but wise. It also goes to show the importance of art, art history, and the respect, the public, though perhaps unconsciously, pays them. When designing, think beyond the current project. Imagine a design that will last for decades and into the next century.