The Dieline Summit in Paris

We recently spent three days in Paris at The Dieline Summit on packaging design. The reasons we went were twofold:

1) As a design studio which strives to be forward looking and to keep on the cutting edge of new trends we at B&H felt we had to see the speakers offer their ideas on the future of packaging; and

2) Also as a female-driven studio with an ethical code (http://www.butterflies-hurricanes.cz/ethics/), who are concerned about the Earth, the environment and the health of our children, we went to consider the question at the heart of the summit’s mission: How can packaging design play a role in solving today’s global problems?

One of the major themes at the summit was that packaging design is no longer about some pretty attention-grabbing pictures at the end of the production chain, but has become integral to the design and implementation of the brand from the very beginning, and has moved into far more than the visual perception of the brand. Instead it has moved into that fuzzy area between human and product. It not only affects, but shapes, how we interact with products on the sensory level. Beyond that the discussions at the summit covered a range of topics from neurobiology to algorithm created designs. It was very exciting!

Over the next few days we will be blogging more specifically about what we learned and what we think about it. Stay tuned!