Ever Wonder What a Brand Is Thinking?

Any idea what this is? My husband and I received this as a gift before going on a ski trip. Here is how it works . . .

They are small heaters. You put one in each shoe to dry them out, or to warm them up before putting them on. What kind of brand relationship are they trying to build? Are we missing something?

What is even more interesting is that in Czech teplo už, with space and a ž means “already warm”. However, teplouš, with the š and no space, is a common euphemism for a male homosexual. Just in case you were wondering;-)

Anyway, it’s nice to see something where both endings are happy.