BIG STEP 4: Nutella Finally Takes the Big One
Next in our BIG STEPS series on brands that are tossing out the rules, courageously taking risks and going for customer-centricity, here...
Customer-Centric Thinking
Source: All Tech ConsideredCustomer-Centric Thinking: Differs from the traditional marketing, branding and packaging in that the focus...
Packaging that Lies: The Importance of Sincerity, Truthfulness, Transparency
Customers are more connected and savvy than ever before. They want an honest deal and will turn against brands that lie. When that...
Ingredients on the Package
Our last post on the Honey Bunny packaging got a lot of attention because it was an example of a trend. This is a preliminary design we...
The Trend of Showing the Raw Ingredients on the Package
The trend towards more natural and old-fashioned design where the packaging shows the individual ingredients. This design for Honey...
Three Non-Design Books that Create a Picture of the Future of Packaging Design
Three non-design books that altered how we see design, its purpose, and its future. Automate This: How Algorithms Came to Rule Our World,...
The Importance of Design, Big and Small
Even this tiny bit of design adds to the experience of the wine. What is the significance? This cork came out of a bottle of Modrý...
Is Designing for Sustainability THE future?
Here we discuss a TEDx Talk by Michael Werner, by looking at Sustainable Design, the Circular Economy (CE) and asking the question: Can...
Do it Different! 2
We said it before we'll say it again: This is what we mean by " . . .dream big enough and open enough, to make everything gorgeous,...
Video: Dieline Summit Novembre 2014
We are preparing a number of blog posts on the key points of each speaker. Until then here is a teaser. Direct link to video:...
