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BIG STEP 4: Nutella Finally Takes the Big One
Next in our BIG STEPS series on brands that are tossing out the rules, courageously taking risks and going for customer-centricity, here...
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Customer-Centric Thinking
Source: All Tech ConsideredCustomer-Centric Thinking: Differs from the traditional marketing, branding and packaging in that the focus...
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Packaging that Lies: The Importance of Sincerity, Truthfulness, Transparency
Customers are more connected and savvy than ever before. They want an honest deal and will turn against brands that lie. When that...
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Ingredients on the Package
Our last post on the Honey Bunny packaging got a lot of attention because it was an example of a trend. This is a preliminary design we...
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The Trend of Showing the Raw Ingredients on the Package
The trend towards more natural and old-fashioned design where the packaging shows the individual ingredients. This design for Honey...
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Three Non-Design Books that Create a Picture of the Future of Packaging Design
Three non-design books that altered how we see design, its purpose, and its future. Automate This: How Algorithms Came to Rule Our World,...
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The Importance of Design, Big and Small
Even this tiny bit of design adds to the experience of the wine. What is the significance? This cork came out of a bottle of Modrý...
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Is Designing for Sustainability THE future?
Here we discuss a TEDx Talk by Michael Werner, by looking at Sustainable Design, the Circular Economy (CE) and asking the question: Can...
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Do it Different! 2
We said it before we'll say it again: This is what we mean by " . . .dream big enough and open enough, to make everything gorgeous,...
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Video: Dieline Summit Novembre 2014
We are preparing a number of blog posts on the key points of each speaker. Until then here is a teaser. Direct link to video:...