BIG STEPS 6: A Challenge to Our Clients!
Cadbury's chocolate had courage and wanted to do something new for Halloween. The 1HQ Brand Agency came up with this fun design....
RISE OF THE UNDIGITAL 3: Hand drawn illustrations
Belgian designers Jacques Maes & Lise Braekers crafted these had drawn designs. This design was chosen as one of 6 trend setters by HOW...
Rise of the UnDigital 2: Handcrafted typography and illustration
In our post "RISING TRENDS: THE RISE OF THE UNDIGITAL" we discussed the trend of natural handcrafted design, and its role in a digital...
Unclear and Misleading Packaging Design
The number of products still on the market that fail in the most basic areas of design is unbelievable. In our effort to help educate...
Exploring Bioplastics 1: “I’m Not Plastic”
In our effort to learn as much as possible about sustainable options, we at B&H have been looking at bioplastics as one option for...
Coca-Cola Spain Considers Unifying portfolio
Coca-Cola Spain will launch a new packaging design that seeks to unify the Coca-Cola family—Coca-Cola, Diet Coke and Coke Zero—into a...
Sustainability: Good for People, Good for Companies, Good for the Earth
The CSO at IKEA makes the case for 100% sustainability, not just because it is the right thing to do, but also because it is the...
Cognitive Load and The Hidden Costs of Saving Money On Packaging Design
Money saved on packaging design often increases other less-apparent costs. Certain money-saving actions increase the cognitive load on...
Rebecca Costa: Simplifying Complexity (The Dieline Summit, Paris 2014)
Packaging is the interface between human biology and new products, technologies, processes, which will determine the success and failure...
BIG STEPS 5: Danone Oikos, should Danone take the step?
Next in our series on brands courageously taking risks is Danone's Greek yogurt, Oikos. Compare this student redesign, to the old design....
