Some of Our Recent Designs
Authenticity, fun, transparency, sustainability, service and heavenly elegance. This post showcases some of our recent work and design direc
What is the Financial Value of Goodness?
Don't want to be good for goodness' sake? What about to add to your bottom line and the long term stability of your brand? If your
Unity of Design, Purpose and 21st Century Trends
STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends we've written about on
CSR: The Effect of Sexist Advertising On Society and the Responsibility of Brands
Brands are responsible for the message they send. Here is a look at what science tells us about the effects of sexist advertising.
We just got back from WDCD 2017! Part 1
The theme of the conference this year in Amsterdam was: WHAT CAN DESIGN DO TO ADDRESS CLIMATE CHANGE? This is a brief overview of our...
Womenomics
Dear brand managers, this juicy little post is for you. Some of you will know these things and may be acting on them, some of you have...
The Day My Life Changed
On Friday 24 March, I spoke to the marketing team at Nestlé about the day my life changed. In my presentation I told the story of the...
Trends 2017, Part 5: LET IT BE (Identity, Idealised)
Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in...
Trends 2017, Part 3: Less, But Better
People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless...
Trends 2017, Part 2: The Past Idealised
In complicated times people look back to an idealised past. This post looks at how this is effecting the way people shop and design....
