

Unity of Design, Purpose and 21st Century Trends
STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends we've written about on


Trends 2017, Part 5: LET IT BE (Identity, Idealised)
Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in...


Trends 2017, Part 3: Less, But Better
People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless...


Trends 2017, Part 2: The Past Idealised
In complicated times people look back to an idealised past. This post looks at how this is effecting the way people shop and design....


Design Trends 2016, Episode 1: FOCUS and ESSENTIALISM
We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a series where we will...