THE EYE OF THE STORM

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in...

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their childhood aspirations are...

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless...

In complicated times people look back to an idealised past. This post looks at how this is effecting the way people shop and design....

The farther people get from nature, the more idealised nature becomes. This post looks at how this is effecting shopping, new products,...

The next design trend we look at has been growing steadily for years, but is set to explode in 2016 with the example of Diet Coke's new...