Trends 2017, Part 5: LET IT BE (Identity, Idealised)
Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in...
Trends 2017, Part 4: Childhood Innocence, Idealised
The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their childhood aspirations are...
Trends 2017, Part 3: Less, But Better
People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless...
Trends 2017, Part 2: The Past Idealised
In complicated times people look back to an idealised past. This post looks at how this is effecting the way people shop and design....
Trends 2017, Part 1: Nature Idealised
The farther people get from nature, the more idealised nature becomes. This post looks at how this is effecting shopping, new products,...
