Designing With Empathy
Why is this man wearing a pregnant suit? Is it possible to design for greater empathy? Can developing empathy for your target group help...
SB 2016 #3: Karma Marketing
Sirikul Laukaikul was one of the speakers we saw at SB 2016 in Copenhagen. Karma Marketing is based on the idea of a “sufficiency...
SB Copenhagen 2016 #2: What does having a “higher purpose” actually mean?
For anyone who isn't quite sure what we mean when we talk about higher purpose. So, What does Higher Purpose (HP) mean? It is actually a...
SB Copenhagen 2016 #1: They Really Mean It!
The first day of the Sustainable Brands Copenhagen 2016 conference gave me a feeling of hope, because the people I met there truly...
Edible Packaging? That's the Wrong Question
Despite the "yuck" factor, this development is an indication of how rapidly packaging, and therefore packaging design, is changing, and...
Design to Motivate and Inspire
One of the fastest growing trends in packaging design is to have a HIGHER PURPOSE, and give something back, beyond just informing the...
Designing for Stupid People
This post may be funny, but it is deadly serious. How do we design for stupid people? On this blog we have discussed many of the latest...
Product and Packaging Design with Sustainability in Mind
Not only is this design customer-centric on a number of levels it also demonstrates DESIGN THINKING that has led to a more than...
Activating Higher Purpose and Giving Back, an example
In our quest to lead our clients in a more sustainable direction, we took on VINEA, helped them find their HIGHER PURPOSE and start...
We Are Going to Copenhagen!
B&H is excited to be going to SUSTAINABLE BRANDS COPENHAGEN*, September 26-28. The theme is: Activating Purpose with sustainability-led...
