EMERGING TREND: INFOGRAPHIC LABELS
With the rise of Customer-Centric thinking in product, packaging and brand design, one of the greatest needs to be met is to simplify the...
Packaging that Lies 2: Breaking the Trust of the Brand Relationship
Packaging, as the face of the brand relationship, should provide a service to the customer by simplifying the complex decision to buy. ...
Design Thinking: The Synergistic Combination of Beauty and Function
The consideration of functionality and design will not only lead to creativity and innovation, it may also, if done with an eye on the...
BIG STEP 4: Nutella Finally Takes the Big One
Next in our BIG STEPS series on brands that are tossing out the rules, courageously taking risks and going for customer-centricity, here...
Customer-Centric Thinking
Source: All Tech ConsideredCustomer-Centric Thinking: Differs from the traditional marketing, branding and packaging in that the focus...
Packaging that Lies: The Importance of Sincerity, Truthfulness, Transparency
Customers are more connected and savvy than ever before. They want an honest deal and will turn against brands that lie. When that...
Ingredients on the Package
Our last post on the Honey Bunny packaging got a lot of attention because it was an example of a trend. This is a preliminary design we...
The Trend of Showing the Raw Ingredients on the Package
The trend towards more natural and old-fashioned design where the packaging shows the individual ingredients. This design for Honey...
Three Non-Design Books that Create a Picture of the Future of Packaging Design
Three non-design books that altered how we see design, its purpose, and its future. Automate This: How Algorithms Came to Rule Our World,...
The Importance of Design, Big and Small
Even this tiny bit of design adds to the experience of the wine. What is the significance? This cork came out of a bottle of Modrý...
